Creative,  Dedicated, and Dependable…

   are just a few words to describe Ms. Erika Mitchell

                   Born - May 24, 1979 in Atlanta, Georgia. She entered Alabama State University in     on a full athletic scholarship.  She won numerous awards for athletic performance: Indoor and Outdoor track and field SWAC Championships 2002 and 2003 and SWAC’s most valuable performer in 2001, 2002, & 2003.  She earned a Bachelor’s Degree in Business Administration, with a concentration in Computer Information Systems.

                  In 2004 Erika Mitchell enrolled in the AVEDA Institute of Atlanta and was trained in Esthetics.  After graduation, she moved to Miami, Florida and worked in a full time Esthetician/Trainer position with an exclusive upscale AVEDA spa and salon.

                  Today, Erika Mitchell is back in Atlanta working as a Freelancing Makeup Artist for MSN NBC Headline News and MAC cosmetics.  Her open, warm-hearted personal style and creativity earned the respect of her clients while working closely with Atlanta Mobile Spa, Miss Africa USA pageant, and Miss Latina International pageant.

                   In 2007, Erika Mitchell started her own on location hair and make up consultant company called YURVE.   YURVE vision is to revolutionizing the natural beauty of a woman.

                   Erika Mitchell dedication to her craftsmanship and dependability has made her no strangle to television and film work in which includes:  TV ONE “ Who’s Got Jokes  (2007),”  FOX 5/ WAGA (2007), Good Day Atlanta , 11 Alive /WXIA  “Atlanta & Company  (2007)” 11 Alive Evening News (2007),  HBO “Deff Jam Comedian (2007),”  Dream Kweens Film “Miss Africa USA  (2006), “ and ESPN  “Fitness Universe (2006)”. 

                  Over the years, Erika Mitchell’s work has embraced the lives of others from the stay at home moms to celebrities:  Jerry Springer, (Talk Show Host),  Randy Owens, (Singer), Josh Kelley (Singer and Song Writer), John Sally (Talk Show Host), Roy Jones Jr. (Boxer),  Bill Bellamy (Comedian),  Tommy Ford (Comedian), Jeff Henderson (Chef), Kim Lavine (Author of Mommy Millionaire),   Michael Eric Dyson (Author), Heather Graham (Author of The Dead Room),  and a host of  News Anchors:  Brenda Woods, Paul Ossman, Fred Kalil, Bill Liss, Wes Sarginson, Karen Greer, Flip Spiceland, Chris Holcomb, Randy Water and Walt Maciborski.

                 What inspired Erika to become a makeup artist is her love for the beauty industry. As a child, Erika would always makeup her friend faces and go to the mall to look at the new cosmetics products. One day Erika and her  best friend  went to RICH’S, this was during the time that Laura Mercié launched her new cosmetics line. Laura Mercié did Erika makeup and gave her an autographed picture, which she still has today. Erika had the opportunity to work for many different reputable cosmetic lines, which has broadened Erika's horizons in beauty industry. Not only has Erika experiences reaffirm her career choice, but one thing that keeps Erika grounded on this path is the joy and satisfaction Erika get in knowing  that she can help people change their looks, making them see the good qualities in themselves.

"I remember one day when I was doing a makeover for a customer, and when I finished, I handed her the mirror. She started to cry, at the time I thought I did something wrong, but that was not the case. The customer was crying because she never thought that she could look so pretty. From that moment I knew that this is the industry I need to be in. If  I can help someone feel good about themselves, by applying makeup, then everyday at work has become a nice reaffirmation of my career choice."

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